Powder x Microsoft WinML: Bringing Our Game Highlights Recorder to PC

Powder for PC is now on Microsoft Store!

AI/ML have been a vital part of our DNA at Powder since we launched the app and started working toward our greater ambition of building the camera of the metaverse last year.

Powder, our social platform for creating, editing and sharing gaming highlights, which now has nearly two million downloads and 12 million videos viewed per month, has sophisticated AI/ML models underpinning the sourcing of those gaming clips.

Nearly one-third of our team of developers is focused on publishing research, building and implementing the AI/ML models that analyze gameplay and quickly and automatically pull the most compelling moments into short video clips. The models operate in two main modes:

• Skills-based highlights: AI/ML models detect compelling moments in the gameplay itself, like a goal in FIFA or a kill in Fortnite, to identify the moment as a highlight, begin recording and save a 30-second clip to your Powder highlights reel
• Emotions-based highlights: Not every gaming moment is an obvious highlight — especially when you’re playing more strategic or even relaxing games set in the countryside, from Among Us to Animal Crossing and Minecraft. What makes them fun is reacting (the joy! the deceit!) and playing with friends. For streamers who opt in, our computer vision-based AI/ML model can detect the most emotional moments, from boisterous laughter to gasps of surprise and fear of what lurks around the bend, and clip those highlights as well

We launched on mobile first but always knew that PC would come soon after, since nearly half of all gaming takes place on PCs and we want to be wherever gamers are.

In both of these ambitions, we’ve found a great partner with Microsoft, which has long demonstrated a commitment to gaming, AI/ML with WinML, and building a world class operating system and services infrastructure to support both.

So, we are happy to announce that we’re officially launching Powder for PC, partnering directly with the Microsoft Engineering team.

Working together, those models our team developed for mobile, previously only available to Powder users on mobile devices (iOS and Android), are now available on the Powder for PC app in Microsoft Store and utilizing WinML technology.

Windows ML allows us to write the ML workload once, the same way we do on mobile, and automatically optimize performance across different hardware vendors and silicon types, such as CPUs, GPUs, and AI accelerators on the Windows platform.

We’re building the social layer for any gamer on PC who wants to create, edit and share gaming clips. Gamers have a home with Microsoft and with us at Powder.

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To learn more about Powder (mobile + PC), check out our website.